Strategic Communications Double-Bill 2008: 16-17 April 2008 - The Grange City Hotel, London --- Book both days and save upto £249

PRWeek's flagship event returns for the third year to consider in depth how to capitalise on new media channels, drive social responsibility programmes, manage crises and target communications both internally and externally.

Day 1: Strategic Corporate Communications 16 April 2008
Day 2: Engaging Internal Communications 17 April 2008

Book for either Day One or Day Two depending on your role or attend the entire Strategic Communications Double Bill for a complete view on how to promote, protect and strengthen your reputation inside and out.
 

Day 1: Strategic Corporate Communications

Exploit The Potential Of New And Existing Media Channels To Successfully Respond To Crisis, Create Authentic CSR And Effectively Manage Your External Reputation

Strategically Manage Your Corporate Reputation. Hear:

Tesco discuss how to strike a productive balance between new and existing media channels

Virgin Media, BBC and Airbus consider how to create and communicate genuine CSR initiatives

AstraZeneca analyse how to manage media relationships

Honda gauge the social media phenomenon, the opportunities it opens up and how to best mitigate risk in digital environments

Click here to see the full Corporate Communications conference programme and to book on to this conference



Day 2: Engaging Internal Communications

Clearly Communicating Core Values Using An Innovative Mix Of Channels To Inspire Brand Ambassadors And Demonstrate The Value Of Engaging Internal Communications

Ensure Your Internal Communications Are Engaging Employees. Hear:

Shell discuss methods for evaluating and measuring the value of communications to demonstrate worth to your business

British Gas consider how to use the correct mix of new and traditional channels to reach to all employees, across multiple locations

Vodafone assess how to holistically manage your internal and external reputation to mitigate risk in digital environments where employees have the means to become your worst critics on a global stage

Marks & Spencer analyse how to create authentic CSR communications that gain employee buy-in on your green, socially responsible values

Click here to see the full Internal Communications conference programme and to book on to this conference


Key Research Partner:
Cision
Sponsored By:
Dow JonesMedia LinkMedia MesuringAdferp

Gain insights from 30 leading communicators drawn from across industries, hear from:

VP Group Corporate Communications, AstraZeneca

Executive Director (Corporate & Legal Affairs), Tesco

Director of Communications, Major Programmes, BT plc

Manager, Customer Communications, Honda

Head of Communications & Policy, BBC TV Licensing

Executive Editor, Times Online

Director of Corporate Responsibility,Virgin Media

Head of Press, BBC

Senior Consultant, Cision

Director of Communication and Government Affairs, Airbus UK

Global Director of Communications, PricewaterhouseCoopers

Director of Defence Public Relations, Ministry of Defence

News Editor, Heart West Midlands & Galaxy Birmingham

Editor, Sun Online

Media Editor, Financial Times

Director of Media Relations, Scottish Power

Media Consultant, Dow Jones

Head of Employee Communications, Nationwide

Head of Communications, British Gas

Head of Global and Internal Management Communications, Shell

Head of Communication and Involvement, Vodafone

Head of Brand and Marketing Communications, Vodafone

Head of Internal Communications, Marks & Spencer

Head of Communication, Coors Brewers

Communication Manager, Coors Brewers

Head of Employee Communications, Scottish & Newcastle

UK Head of Internal Communications, Michelin Tyre Plc

Director of Communications, Department For Business, Enterprise and Regulatory Reform

Director of Internal Communications, ITV